To develop your website, you can use Google analytics. Its function is to calculate, analyze, and also measure the level of statistical traffic or incoming and outgoing customers to their website.

Not only knowing the traffic or traffic from a website, the analytics feature is also useful for analyzing business opportunities. If you already know the level of traffic, keywords that are often searched for, traffic origin, and the characteristics of website visitors specifically, later you can optimize techniques to attract similar visitors.

Following are the various benefits of website analytics:

Analyze Website

To analyze website users and visitors, you can;

• analyze visits from website users,

• find out how long visitors spend on the website,

• find out the geographical location of visitors,

• find out what keywords are commonly used and immediately enter the website,

• analyse how intense they are in and out of or making repeat visits to your website.

Optimization Website

You can make it as a business opportunity analysis tool. Once you know what keywords, origins, interests, and customer or website visitor information are specifically, you can narrow down your strategy. For example, by optimizing the most searched keywords, targeting visitors with certain interests, and providing very interesting and useful content for visitors. so you can optimize your website for the better. If the website is used to sell products or services, then you only need to multiply and optimize the target market so that they are more interested in buying products from the website.

Effective Marketing

One way that sales and traffic from a website can be high and effective is to base the strategy on the data that has been previously obtained.

• Can get real data about customers and users who visit the website,

• can get specific data such as age, interests, hobbies, interests, geographic location, origin, and anything that provokes them to come to the website.

• To maximize marketing, the strategy used is to base the marketing strategy on some of these data. if we add a questionnaire as well as a column for suggestions and complaints, so that the marketing strategy will be more effective.

• You can use the data to find out market demand, the needs of many people, and what they want.

The next step, you only need to develop products, make products, and also provide services according to the data on demand, needs, and also the wishes of these consumers. So you can get more customers with similar interests and interests. Over time, the product or service being sold can become increasingly popular with the public. Especially if there are many who review and recommend other visitors to come to the website that you have. From there, you can get a lot of benefits, even though you only have website analytics. With an analytical website you can get an analysis of business opportunities to maximize sales of products and services. Or If you only need traffic, then all the needs for website traffic will be fulfilled if you are maximal in reading, processing, and also understanding website analytics.

You can start making web analytics by using one of the following tools:

• Google Analytics

• Wix Analytics

• Open Web Analytics

• Adobe Analytics

• Mixpanel

• Chartbeat

• Kissmetrics

• SEMRush

Understanding the benefits of website analysis will help you to analyze business growth opportunities.

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