Your website is the business heart of your office. The website becomes a place where handshakes are extended, business connections are made and businesses are established. This is your store where the real sale is made. Therefore, the website needs to be optimized in terms of conversion rates. The conversion rate of a website is an important marketing strategy that web designers must implement in their designs.


We need to know the essential of conversion rate optimization for websites. Conversion rate optimization (CRO) is a process used to increase the conversion rate of a website. In the world of digital marketing, conversion rate is known as the percentage of website visitors who stay and do something on the page.


In a business context, conversion rate is the percentage of the effectiveness of a business page to entice visitors to take an action. These actions can be in the form of purchases, subscribing, sending emails, reading the article to the end, registering a new account, or even buying the products or services offered.and various other actions. Conversion rate is very useful in assessing the success of an online marketing campaign. In other words, you can say that a visitor converts.


It functions as a parameter in marketing, conversion rate has a more clear and tangible measure than just intuition or personal opinion. Therefore, calculating the conversion rate in digital marketing is an activity that is considered very important.


Herewith the 6 essential ways to setup your website for conversion rate optimization:


#1 Mobile Friendly

You can bet your base money that 70% of readers access your website via their smartphone. To ensure that you don't lose them, then you need to provide them with a smooth browsing and navigation experience. So, as your website grows, try to make the blog on your website mobile responsive. You may need to hire an experienced website designer to help with this or find an awesome mobile responsive WordPress theme to work with.


Use the power of social proof by displaying great testimonials. Before anyone buys your product/service or subscribes to your list, they have to trust you. Achieving this on their first visit was difficult, but not impossible. To improve this trust-building process, there are several things you can do:


  • Add great testimonials from your customers

  • Add testimonials from leading industry figures

  • Include a Featured section by displaying the logos of media companies that have featured your blog/product/service

  • Include the number of your social media followers.

  • Show off the industry books you've written

  • Include tweets from people praising your work and work. You can easily embed a tweet into a website directly using the code you can generate from Twitter.

  • Updated your LinkedIn profile includes the link.


#2 Call To Action

When an audience visits your page, you have expectations in mind about what they want to do on your page. Is it to download a free book or subscribe to your list or read a specific blog post? Create eye-catching short copy that invites action and includes a prominent Call to Action (CTA) button.


#3 Smart With Color

To choose brand colors that suit your website readers and website users, you need to understand the psychology behind color:

  • White: It's pure, clean, honest.

  • Black: It’s generally associated with exclusivity, elegance, power. It’s bold, powerful and a little mysterious. It represents death, heavy, serious.

  • Blue: It’s a serene and calming color that represents intelligence and responsibility. Blue is cool and relaxing. Light baby blue is peaceful, while dark blue can signify depth and power, Masculine, youthful, cool.

  • Pink: Youthful, warm, glam, femininity and romance, sensitivity and tenderness. It’s inherently sweet, cute and charming

  • Red: excitement, hot, danger, energy, passion and love

  • Orange: Organic, positive, emotional

  • Green: It’s universally associated with nature, linked as it is to grass, plants and trees. It represents growth, renewal, rebirth, comforting organic, positive, growth, life.

  • Brown: It's a natural color, associated with the earth and as a result giving a sense of stability and support. It brings to mind farming and agriculture outdoorsy activity, organic, unpretentious, wholesome,

  • Purple: Its association with royalty, purple, is inherently prestigious and luxurious, Youthful, royal, contemporary.

  • Yellow: It’s the color of the sun, smiley faces and sunflowers. It’s showing a positive, happy, youthful color, full of hope.

  • Gray: It’s a more mature, responsible color, associated with the gray hair of old age. Its positive connotations include serious and reserved, formality and dependability, safe and quite subdued. While the negative side can mean being overly conservative, lacking in emotion, conventional.

  • Multicolor: It’s for fun, diversity, optimism. Based on the meanings of individual colors, can the color bring all together? What feelings are evoked with multicolored designs? Monochromatic branding can bring style and focus. Colorful branding can show the brand is playful, informal and creative.

  • Metallics: Gold and silver are both precious metals, associated with riches and expensive jewelry. Gold is the color of a winner, representing success, stability, elegance, conservative. It shares the attributes of feeling bright and cheerful. Silver still represents grace and elegance. Third-place bronze, earthy, mature, natural.


#4 Navigation Menu

Navigation is the only way your visitors can reach your product/service once they arrive on your website. Create categories and pages into effective and selective website navigation menus that direct your site visitors to the decision-making process. Some visitors reach your blog looking for a specific post, page, product or service. The easiest way to get what they want is to search for a site with a list of pages.


#5 Readable Font Style

Choose a readable font style, Emphasize important information in bold and italics. Format with title and subtitle, use simple sentences and shorter paragraphs.


#6 Display Your Offer

Pay the 3 attention to the display of an effective landing page opt-in on your website: at the top of your page, at the end of every blog post, in the footer.

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