What we need to do in order for our website to become the public’s attention. Of course, we need to make it unique and different from others that will fire up attention. In recent years we are facing so many websites exploding onto the scene and becoming trendy suddenly.
Therefore, your brand is difficult to find with the tight online market competition. Where customer loyalty is very important and onerous. The critical things are market stunning impressions. While we are not always able to create compelling articles or marketing writing that are always unique in each of our products you sell or services you offer. Then what is the solution to make your e-commerce site spellbinding public attention?
We can do it through SEO, Search Engine Optimization on your website.
What is SEO? SEO is Search Engine Optimization; we optimize the website by attracting people's attention on the google search engine by way of not paying or known as organic search. With SEO we can make google search engine stable because it does not depend on the cost or budget that we have.
You can follow below steps using SEO to make it happen:
Technical work on our website.
make sure the website page can be crawled by google, ensure that the website page can be accessed by others quickly, ensure the website page is mobile user and user friendly.
We need to look for the right keywords that can be used.
Choose the right keywords by doing research counting the number of words that are more, more specific and on target and the result is more perfect.
How do we get started with keyword research, based on what and where to start?
Choosing the long keywords will make lower search volume means less people use or type these keywords on google. So that the possibility of people who will buy our product or services is greater. We can start and build awareness from keyword mapping. We can start to reach using keyword mapping based on our product/services one by one to find long keywords that match our product/services.
As sample keyword mapping, you can try to use keywordtool.io
For example, if we want to find keywords on a product TV Flat Screen, then just type in keyword mapping tools. Select the long keywords and match with your product then just export it for your keywords used in our website content and optimize it.
Create interesting, unique and relevant content and optimize it.
You need to look at two things, namely from the user side and from the google side.
From the user point of view
What must be considered in content creation is content that is suitable and useful in providing solutions for the user, and the use of language that is easy to understand and comfortable to read.
Such as language style, font type, text colour, using images, video, paragraphs, subheading.
From the google side
It must be indexable, have internal and external links, must be unique and original (not duplicate and plagiarism), have meta tags and clearly target keywords to use.
Build authority through backlinks.
Backlinks are the links from other websites that point to your website.
You have to find backlinks that have a good impact and influence on your website, so if you want to have a good rank from google, you have to build quality backlinks, not the quantity of a lot of backlinks. Meaning that a single quality backlink becomes more powerful than 10,000 low quality backlinks.
Then what a high-quality backlink looks like:
Backlink from Trusted, Authoritative Sites. Meaning that backlinks from trusted websites that have been widely used as references and have a high domain rating.
As sample to check domain rating backlink, you can try to use Ahrefs.com
Anchor text is included in your target keyword, as the external link. Must remember not to build a lot of links with exact match anchor text. Became Warning because Google Penguin will filter out websites that used shady (black hat) link building strategies. Therefore, anchor text is expected with long and varied keywords.
Backlink from a related site. Backlink from websites with the same theme and topic, although not exactly the same, but there is still a connection.
Do follow backlink.
Backlink from a domain that has not been linked to you before.
Reading and analytics on google
You can see your website analytic and report on google analytics. You may start learning the digital analytics needed on your website from google and how google analytics works. Let’s us take a look at the details from google as follow;
Reading Report. In google analytics there are three basic report that you need to understand well;
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