YouTube marketing is one of the marketing strategies that can be done to increase sales through the YouTube platform. This digital marketing strategy is indeed the right option to promote their products or services. At this time you could say YouTube is a very large platform with many visitors who view videos every day.
In January 2021, data from Data Reportal statistics for YouTube Ad Users was 107 million viewers with YouTube ads in viewers aged 18+ compared to the total audience population aged 18+ was 42.6%. Then according to HubSpot, YouTube can also be a platform for you to help improve SEO (Search Engine Optimization) and can bring out the existence of your product or service.
So that it can be said, YouTube is the second largest search engine after Google. That way, you can create your own YouTube channel as your marketing strategy on YouTube.
How to Optimize SEO for Videos?
You already have your own YouTube channel and are confused about where to start with doing YouTube marketing? YouTube is the second largest search engine on Google. Thus, you also have to pay attention to the SEO aspect in order to get a good ranking on YouTube. Then how to optimize SEO for videos on YouTube?
Title
Just like optimizing for SEO on a website, optimizing titles and descriptions on videos is also very important. The title is the first thing that visitors will read, so they will decide whether to click on the video or not.
Therefore, as reported by HubSpot, make sure the title you put is interesting and makes people curious so that people will click on the video. It's a good idea to do keyword research first in order to get keywords that are sought after by many people.
Description
In addition to the title, you should also optimize the description of your video on YouTube. According to Hub Spot, YouTube only displays the first two to three lines (about 100 characters) of your video description.
When you write a description of more than 100 characters, then visitors must click “Show more” to see the view. Therefore, it is important to put a CTA (Call to Action) as well as a link at the beginning of the description so that people can easily go to your website.
Tag
Next, pay attention to the tags of your videos. Try to tag as relevant as possible to the keywords you use. The reason is, your video tag will link your video to other videos with similar content, so that your reach will be expanded.
Thumbnails
An attractive thumbnail or main image will certainly grow the interest of the audience to click on your video. Later, the thumbnail will be seen by visitors the first time they search for a video. Thus, try to create attractive and unique thumbnails in order to increase visitors.
How to Build YouTube Marketing
After optimizing for SEO, it's a good idea to build your YouTube to other platforms, namely:
1. Social media
You can share YouTube videos that you have made to various existing social media, such as Instagram, Twitter, or Facebook. Don't forget to include relevant hashtags for wider reach. In addition, write relevant and persuasive captions so that visitors click on the video link.
2. Blogs/websites
Apart from social media, you can also link your YouTube link to your blog. You can create blog content that matches the videos you share. With this step, in addition to increasing YouTube traffic, you can also increase your blog traffic at the same time.
3. Email
To build intense communication with the audience, you can send a newsletter to the audience that contains video content accompanied by good copywriting in the body of the email. That's what YouTube marketing is all about and some ways to optimize it well.
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