To make your Instagram feed optimised, you need to know what kind of content will be posted there. The content you post on your Instagram feed should be in line with your brand and at the same time be well received by followers.
You need to know the type of content in your existing Instagram feed. Namely, feed content in the form of images and videos. And for image content feeds, there are no special conditions. As for the video feed content, the maximum duration is 60 seconds with dimensions of 1080 x 608 for portrait and 1080 x 1350 for landscape.
Instagram Feed Optimization Using Educational Images
This type of image is an image that can educate your followers. and new followers. Images in the form of tips or guidelines for making something. Usually, the instructions given are short instructions that are easy to follow.
Instagram Feed Optimization Using Influencer Images
This type of image takes advantage of someone's fame to promote your business to their followers. Usually, this image shows an influencer using/interacting with your product.
Instagram Feed Optimization Using Image from Followers
This type of image takes advantage of posts from your followers which you then repost (regram). Also make sure you tag the followers you regram images from.
Instagram Feed Optimization Using Memorial Day Images
This one image takes advantage of the anniversary of something that was happening that day. Don't miss it. Because, anniversaries could be the best opportunity to post content with a certain theme or promotion of your related products.
Instagram Feed Optimization Using Behind-the-scenes Images
This type of image is an image that shows a side of your business that not many people know about. This image is a post that shows what's going on behind the scenes in your business. This post can be an image that shows the process of making the product to the packing process before being sent to the buyer. Try to keep this behind-the-scenes image as it is and not fabricated so that it can give a genuine impression in the eyes of consumers.
Instagram Feed Optimization Using Entertaining Videos
Entertaining videos can be a great and very engaging way to showcase your brand's personality and make your followers smile at the same time. In fact, if you manage to build a following, they will almost certainly leave likes, and comments and share them with their friends.
For example, Instagram feed optimization uses entertaining videos such as; Educational Videos, Story Through Video, and Behind-the-scenes Videos.
Educational Videos. You can educate followers on things related to the brand. That way followers understand more about your products and can increase followers' intentions to buy.
Story Through Video. Stories are an important component of promotions. Because who doesn't love a good story? You can talk about many things. Starting from the origin of the brand to the stories of consumer experiences using your products.
Behind the scenes video. Similar to behind-the-scenes images, this type of video aims to show another side of your business. Don't forget to make it what it is and don't make it up.
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