The presence of Instagram Business Account will facilitate your online business promotion efforts. Because, many Instagram Business features are not found on personal accounts. The benefit of a business account is that it makes it easier for potential customers to contact you and gives your business a more professional impression.

The instagram business account has some features that are not available on personal Instagram accounts. Some of them are that you can create Instagram Ads and you can also access Insights. Insights is a useful tool for analysing and providing statistics about your account.

If you are still using a personal account, you can easily change it. Go to Settings menu, click Account and Switch to Professional Account. If your account was previously private, we recommend changing it to public on this business account. Because it will be easier for people to see your posts and follow them without a hitch.

You just need to know how to create an Instagram Business to enjoy all its benefits. Starting from branding to reaching a wider audience, as follow:

Make a simple and easily recognized username for your instagram business account.

• You can use a username with a business name. Besides making it easy to find, people won't mis-tag when posting or commenting.

On an instagram business account, you can use brand profile photos.

• Choose a profile photo that describes your brand or business. Generally, business accounts use a business/company logo as their profile photo. However, you can also do research on competitors to find out which profile photos they use.

• Create an Attractive and Informative bio business. You can write a bio that explains what your business is and the benefits that consumers will get. If your target audience for your business is the younger generation, you can also include emojis in your bio.

• The call-to-action (CTA) should be at the end of your business bio. This CTA is to get consumers closer to buying your product. For example, “Click to get a discount!”. or “Enjoy the promo now!”. Then enter the link below CTA. After ending your bio business with a CTA, you must enter the link below it. The important thing you have to remember, the link must be related to the CTA so as not to confuse consumers. For example, if the CTA is about a promo, then enter a link to the promo of your product/services. If the CTA is about a contest, include a link to the contest.

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