Facebook marketing has become a very common marketing and communication platform in today's digital era. You've learned about Facebook marketing, from its understanding to its many advantages. Facebook marketing is one of the product marketing strategies by attracting customers using a variety of interesting product information through digital content. This facebook platform can be used for both personal and business purposes, such as supporting promotional activities.

Please also note that FB is only a tool to deliver value to you. So the main key to successfully advertising with Facebook Ads is to have the value itself with the right and right mindset. However, if you are serious about running it, from the results of this advertisement, you can market your product more broadly and eventually become more profitable.

In order to market your product using Facebook marketing, then you need to make the right strategy, namely:

Start with a Clear Goal

Facebook marketing is brand awareness. Some of the other goals are: to increase engagement, Increase website traffic and get leads.

Know Your Target Market

Knowing your target market can help you determine your marketing budget to determine the type of content to post. Facebook marketing offers convenience for you to determine your target market. If you use Facebook Ads, you can take advantage of the audience features according to your custom target set. You can create a specific target audience based on website visitor data, customer data you already have, website visitors, or networking data you have.

Create Interesting Content

This strategy applies to both posting on Facebook Pages and when advertising using Facebook Ads. Do not just post in the form of text only. Complete with photos and videos.Data shows that using video for promotion is able to attract 46% of consumers to make product purchases. You can create content like short tutorials on using the product, updating your latest product features, and customer testimonials.

Schedule Content Posting Well

You need to schedule content posting on Facebook. Because it can help you determine when to post, post according to your seasonal content and how often. Don't post too often, as it becomes inefficient and gives you less time to create content. As a result, the quality of your content may not be optimal.

The ideal time for each business can be different, depending on the target audience. However, data show that the most ideal time to post content globally is on every working day from 10.00 to 15.00. Especially on Wednesdays, the most appropriate at 12.00 to 14.00.

Communicate Actively with the Audience

Conduct two-way communication by responding to consumer comments. The more often you communicate with consumers in the comments and mention their names personally, the better engagement you will build.

Determine the Appropriate Budget

Determine the marketing budget properly. The content creation process for Facebook marketing doesn't require a budget. For small and medium-sized businesses that are just starting out, we recommend choosing a free or low-cost way of creating content. Starting from creating your product ad page (Page Ads), boosted posts, to lead generation ads.

Monitor and Analyse Your Strategy

After posting content, do some monitoring. You can observe comments made by visitors, or see the development of the number of shares or likes. You can also use facebook analytics tools to get more accurate results. This is to learn what kind of content your consumers like and should be creating more often. Or, it is necessary to continue with certain content promotion efforts if the engagement results are not optimal.

You can use free Facebook marketing tools such as; Facebook messenger, Facebook Ads Manager, FanPage Karma, DrumUp, Mobile Monkey, AgoraPulse, SocialOomph, and ShortStack.

By implementing a Facebook marketing strategy, marketing your products will promise better results. The reason is a wider audience reach and it must be followed by the implementation of the right strategy.

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