The fan page is a special page on Facebook that is useful for providing information about the wishes of the owner. You can create a fan page with the name of your company, brand, community, celebrity, your personal name. Especially if you run an eCommerce business, a fan page plays an important role to support the development of your business.
According to Sproutsocial, a Facebook fan page is a business account that represents an organization or a person with unique features in it. Unlike the Facebook profile which is only intended for social media, the fan page is intended for business purposes and professional handling of social media.
The following benefits you should know about the benefits of a Facebook fan page for your business;
People Easily Find Your Business on your Facebook
On the Facebook fan page, you can define your business category, write your brand name, full address, phone number, website link, and business description, and upload a profile photo with your business logo. You can also post various content on your fan page for promotional purposes.
Well, when people search for your business name in the 'search' column or search for certain keywords contained in your fan page profile, your fan page account will appear on the search page. Even when doing a search on Google, people can find your account.
Many Potential Consumers on Facebook
So far, Facebook has been used for various purposes. Starting from sharing the latest news, posting photos, uploading videos, writing outpourings, seeing friends' activities, and leaving comments. However, now Facebook is also a medium to find local businesses, find out about new products, and get recommendations on various things.
You must already know that Facebook is the largest social media in the world, with more than 2 billion users. More than 100 million users are Indonesians. Many potential consumers have the potential to be reached through Facebook. That's the reason why you need to create a special fan page account for your business.
Building the Right Audience
You can invite your friends to follow and like your Facebook fan page. Even strangers you don't know can follow and like your fan page. This is efficient online marketing because you can build an audience from anywhere interested in your business.
With a Facebook fan page, you will be more flexible to promote and market your business. When you promote your product on your Facebook Fan Page, your audience can give feedback on your posts, and even make purchases on your products. The right audience will visit your Facebook. They are your potential customers.
Knowing Insights Facebook Fan page
Facebook provides you with the 'insights' feature to find out information about the audience connected to your fan page. You can track the performance of your fan page, the number of active users, the number of audiences reached each week on each of your posts, and the demographics of your audience.
The data on 'insights' will be useful for your business, especially from a marketing perspective. So you can make a more effective business strategy. You can create the right content for your audience and find more people who are similar to your current audience.
Can Place Ads on Your Facebook Fan Page
You can advertise your Facebook fan page account or your posts on the fan page. Facebook gives you various advertising options to reach an audience that doesn't know and follow your business.
You can target your targeted audience based on demographics. Such as gender, age, location, education level, income, to relationship status. So, your ads can be right on target according to your target market. You can find the right audience and increase your business sales.
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