Placing ads on any platform requires measurable targets and good planning. Without it, you will only have the opportunity to burn money without converting. There are at least four important things that must be considered if you want to create an effective Facebook ad.

Use Facebook Ads To Map Your Target Market

Choosing a product to sell is just one of the steps to starting a business. Promotions like Facebook Ads are another thing that requires knowledge, experience, and mistakes before getting the winning campaign you want.

The first step that needs attention is to map the target market for your ad. In this step you must be able to group the personas of each consumer criteria which is the ideal market for the products you offer.

Use Facebook Ads To Take advantage of "Lookalike Audiences"

This is one of the targeting features that Facebook deliberately provides to help advertisers reach more users who are close to the custom audience that you have previously defined. So, in a nutshell, Facebook will study your target ad patterns and then help find other users who have similar patterns.

To create a lookalike audience, go to Power Editor - Audience. At the top right, you can click Create Audience. Then select Lookalike Audiences.

Use Facebook Ads To Increase Ad Relevance

In Facebook Ads there is a relevance score panel that shows how well your ads are performing with the feedback provided by the target in the form of conversions, engagements, and so on. The higher the relevance score, the cheaper it will be for advertising to reach the same or more audiences.

Use Facebook Ads To Take advantage of current customers

Don't focus on new customers and forget about old customers who actually have a greater potential to bring in conversions. At least by targeting old customers, you don't have to burn more budget to attract new customers. To reach your existing customers, you can take advantage of Custom Audiences by uploading your subscriber email list and letting Facebook reach them.

There are actually many factors that affect the effectiveness of your ads on Facebook, the four things above are just a few of them. For that, it takes a split test several times with different campaign criteria so that you can find the winning campaign that is most suitable for your product. You also need to learn more in-depth copywriting techniques to get catchy ad headlines.

Scratch Corp, Your Ideas Reality!

Please read other interesting articles on Scratch Blog.